Chicken vs Egg – Madison Avenue Version

I’ve been spending a LOT of hours in my home office, usually well into the evening (i.e., past midnight) and “after hours” (after 17:00 when I’m technically “off the clock”) I’ll usually have some sports broadcast or the other on. It’s as much background noise as anything else, but when everyone screams I can look over at the replay and see the great play.

In the process of doing this I am, of course, exposed to ads. Ads are a somewhat necessary evil, but what I notice is that when you’re watching particular events you’ll see the same ads over and over and over. The EXACT same ads. Over. And Over. And Over.

And some of these ads are truly horrible, or so it seems. But then I started to wonder.

Are these ads intrinsically horrible? Or are they just so-so ads that are made to seem horrible because of the repetition?

In other words, the really lame Spectrum ad with the guy with the horrible toupee and his neighbor who doesn’t read books? Yes, they’re morons and the day I buy phone service from Spectrum because they convinced me to will be sometime after the heat death of the universe. But would I absolutely despise that ad if I saw it nightly instead of at every break in the action? Or would it be one stupid, lame ad among hundreds of others, destined to be simply ignored instead of hated?

On the other hand, those nacho cheese fries ads that look like a cheesy horror film? Those are pretty well done and interesting. But are they really that much better, or do I just see them once or twice a night instead of every ten minutes? (BTW, as ads they’re useless to me, because the idea of eating nacho cheese fries is positively revolting, but that’s irrelevant to the argument. As is everything else…)

See, this is what happens to your brain (okay, well, my brain) when it’s not properly cared for!

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Filed under Deep Thoughts, Farce

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