The music swells. Cymbals crash. We ascend to a major key! There might even be a flourish of trumpets with a hint of a Christmas carol theme!!
Without even looking, you know that it’s about “Something:58,” often referred to as “Two Minutes from the Top of the Hour,” aka “They’re Finally Kissing at the Conclusion of the Hallmark Christmas Movie!”
Every. Single. Hour. 24/7. From about a week before Thanksgiving until 00:01 on the 26th. At which point the New Year’s movies start.
Or it means that the DIY Christmas cards are finally going in the mail tomorrow.